Marketing in The Highlands of Scotland

There is a saying,

“Just because you can, doesn’t mean you should…”

Jeff Goldblum’s character said it in Jurassic Park, so it must be true.  Although I suspect it’s a bit older than that.

Anyway.  This week I have been monitoring some social media stuff on behalf of a client.  I’ve been astonished, although not particularly surprised, by what I found.

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It’ll look like a Facebook Timeline.

Whether or not that’s good depends on you.

If you’ve updated your page to take advantage of timeline it’ll look great.

If you haven’t bothered yet, it’ll look like…  well, it’ll look like you haven’t bothered.

Contact me if you need any help!

If you use a Facebook page as part of your business marketing, you may already be aware of the changes that will take place (whether you like it or not) on 30th March.  The layout of your business fan page is going to change dramatically.  Are you ready for it?  Facebook calls it Timeline.

Whilst the changes are compulsory and you won’t have a choice, I think they represent a huge opportunity for businesses all over Britain – they give you the chance to present your business as never before to a growing online community.

And actually, it’s not all that hard to do if you know the right people (as a reader of this blog post, you now know one of the right people…).

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There are changes afoot at Facebook.  Changes that could mean a lot for your business fan page.

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From gnarled sceptic to social media evangelist in about 6 months.

Facebook is the future (well, at least for a couple of years).  Here’s why.

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I watched the movie about Facebook (The Social Network) recently.

I found it quite dull if I’m honest.  But what stuck out for me was the way the movie portrayed Facebooks’ creator, Mark Zuckerberg, as the sort of character who just rides over whatever happens to get in his way.  Like a lot of these highly driven people, not a particularly nice guy.

Facebook is all about friends.  But is Facebook itself friendly?

This article, about Facebook and its apparent inability to comply with European privacy law, suggests that it probably isn’t.

The question for you, as a marketer who might use Facebook to establish or maintain contact with your clients, is – what’s going to happen if the law makers start tightening up on Facebooks rather loutish approach to privacy?

Microsoft discovered that it doesn’t matter how big you are, annoy the lawmakers and they’ll annoy you back.  When will they start to annoy Facebook?  And what will happen to your marketing when they do?

Are you looking for good sales copywriting training in the Highlands of Scotland?

There’s great training and coaching available at Better Direct Marketing.

Training so you can learn how to talk the talk.

Coaching so you will be able to walk the walk (no point learning it then forgetting how to do it is there?).

Boring marketing, boring copy, boring adverts.  You can see them every day.  The problem is, you don’t see them unless you’re actively looking for them.  Boring marketing is marketing people can ignore.  Your sales message gets ignored.

Boring marketing is costing you money.  Be different.  Be relevant.  Be direct.

Check out this website for some ideas.

Bad news for those of you who have moved your advertising “online”.

The response rates from online advertising in Europe fell by 23% for the first half of 2011, compared to the same period last year.

It’s interesting to note the reasons given for the decline and the exasperation felt about marketers who haven’t got a handle on what they’re really supposed to be doing.

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A guarantee is a powerful selling tool, yet many managers shy away from using one.  Here are some thoughts about how you can guarantee what you do – and why you should – using Percy Pig as an example.

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